How The New York Times Maintains Its Reputation

Senior Vice President of global advertising, Jean-Christophe Demarta, talks about how The New York Times maintains a reputation 160 years in the making.

“The model of The New York Times which has always been about quality journalism,” says Demarta. “And then having readers who connect with it and ultimately paying for it has always been our model and that continues today, even in this digital age.”

Watch the video to find out what The New York Times invests in to maintain its reputation and brand.

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