XXL – Sport Unites All

Sport unites us across conflicts. This is the message we want to convey in our new commercial. When the Olympic Games kick off in Rio, it will be a time of great sporting achievements, samba and colorful festivities.

However, not everyone will be joining in the festivities. Because despite its beauty, Rio is a city of contrasts. In the shadow of the Olympic celebrations you will find the street children of Rio living in the Favelas where the glossy image of the Olympics is obliterated by poverty and tough conditions.

Sport creates hope in the face of an everyday life which is both demanding and difficult for many people.
In Brazil everyone loves football, almost without exception. Playing football or another sport together is definitely a positive thing. It can overcome obstacles and resolve conflicts. It creates unity and solidarity, and lays the foundation for dialogue. This is what we focus on in our new commercial. And if there’s anything Rio de Janeiro needs, then it is arenas for peaceful co-existence.

Read the full story and how you can help us to show your support to street kids of RIO at

Made for: XXL – All Sports United

Read more about about the movie here:

Location: Rio de Janeiro

Actors: Ronaldinho (RONALDO DE ASSIS MOREIRA) as himself
Stunt skater: Adil Dyani

Made by:
Empefire and Empefire Film: Jon Erik Skiælder, John Draleke, Bruno Ø. Kvae, Ben Christensen and Erlend Gram Simonsen

Camp David:
Karl Wessblad, Kristina Wibom
Directors: Måns Mårlind, Stein Bjørn

South West productions: Staffan Tranaeus

Music produced by: Nathaniel Mechaly

Sound design: Red Pipe

Postproduction: Gangsters

VFX: Hans De Geer

Grade: Ola Bäccman Production
Video Rating: / 5

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Video Rating: / 5

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